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Logistics industry showcased at the Olympics
Photo: Toyota
As an official partner for material handling equipment at the Olympic and Paralympic Games in Paris this year, Toyota Material Handling Europe has launched a new communication campaign to raise public awareness of the importance of the logistics industry and its essential services.
Under the tagline #WeDeliverForYou, the campaign explains how logistics ensures the daily supply of over 750 million people on the continent – delivering food, clothing, medicines, raw materials for factories and, in today’s world, serving the ever-growing e-commerce market.
One of the campaign messages is ‘every click makes something move’ – illustrating how advanced digital systems enable to select items for dispatch almost instantly as soon as consumers complete an on-line order. (cj)