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DHL reveals 2025 e-commerce trends
Photo: DHL
A new DHL study has identified artificial intelligence, social media commerce and sustainability as key drivers of e-commerce growth in 2025. Surveying 4,050 companies across 19 markets, the 'business edition' report highlights how online retailers are adapting to the market. Nearly half of all firms already use AI in sales, with adoption particularly high in B2C (53%) and B2B (61%) sectors for personalisation, content creation and customer service. Social commerce continues to expand, with 87% of businesses active on platforms such as TikTok and Instagram and 76% expecting further sales growth over the next five years.
Sustainability is becoming indispensable: 85% of respondents emphasise environmentally responsible operations, including plastic reduction, resale models and circular concepts. "Companies are growing faster, selling smarter and prioritising sustainability like never before," stated Pablo Ciano, CEO von DHL eCommerce. (js)