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Online booking increase and product range alignment
Photo: Delta Cargo
Delta Cargo is rebranding its international products to align with Skyteam Cargo, providing customers with a common product portfolio across the global alliance.
With immediate effect, Delta Cargo’s international product range will rebrand to "general" (formerly "dimension"), "express" (formerly "equation"), "critical/critical heavy" (formerly "equation critical") and "specialized". The latter is used for shipping unique items, giving a wide range of options for atypical cargo or high-value products.
Since the relaunch of DeltaCargo.com, there has been a significant shift from traditional booking channels to digital platforms. With a 15 percentage point increase in global online bookings compared to 2017, the website is now the carrier's number one global booking channel compared to other Delta booking channels. (ah)