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BSYA adds rail marketing edge
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BSY Associates has integrated workforce from James Street Associates (JSA), aiming to strengthen its rail and multimodal marketing capabilities.
Under a strategic transition, BSYA will now serve several JSA clients with its services, including Anacostia Rail Holdings, Midwest Association of Rail Shippers, North American Rail Shippers Association, Railinc and Transmetriq. JSA’s executive director Bill Fahrenwald and account manager Kristi Sliva join BSYA, while co-director Martha Anderson has retired.
BSYA president Lisa Aurichio said the collaboration is a natural fit, combining expertise and shared values. "We're thrilled to welcome Bill and Kristi as we continue to grow our capabilities in rail and beyond", she added. JSA customers will gain access to BSYA’s wider services, from branding and PR to digital marketing, trade show support and social media strategy. (js)